Marketing Specialist

[Company X] is a fast-growing company that relies heavily on market research and consumer insights. We’re searching for an experienced marketing specialist to join our expanding team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Objectives of this role

• Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies
• Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
• Analyze existing marketing collateral with a critical eye and identify opportunities for improvement

Responsibilities

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
• Assist in execution of marketing plans to reach audiences through targeted channels
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
• Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Required skills and qualifications

• Experience with product launches or integrated marketing campaigns
• Excellent communication and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Proficiency with content management systems
• Experience in planning and leading initiatives

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, communications, or related field
• Proficiency with HTML and Adobe Acrobat